What Free Event Marketing Tools Does Badges And Medals Offer?

Badges And Medals can help you market your event, for free!

Partnering with award suppliers often follows the same old story: you order your awards and then you receive them. The end. But what if after you received your awards, your supplier helped you market your event?

That’s why at Badges And Medals we have flipped the script on this tale. We view the moment you receive your awards not as the end of a chapter, but as the beginning of a new one: one focused on promoting your event. 

Why does this matter? Because when you don't market your awards, you miss out on key opportunities to elevate your event. You lose chances to boost ticket sales, generate excitement around your big day, and enhance your event’s overall trustworthiness. 

When you work with us, you don't just receive exceptionally-crafted awards; you gain a marketing partner with a track record of helping events improve their brand awareness and trust. With one post, we helped the Nike Melbourne Marathon’s medals get seen by over 56,000 people. That’s because we have a team of professional videographers, photographers and graphic designers on hand, ready to create free marketing content specifically for you. 

Are you curious about how we can do the same for your event? Then this article is the perfect one for you! In it, you will learn four free ways we can ensure your event isn't just anticipated but remembered.

How Can Badges And Medals Help Me Market My Event?

• Provide an award reveal video (pre-event)

Get ready to add some cinematic flair to your event marketing! At Badges And Medals, we offer clients a unique and exciting feature – the award reveal video. Here's how it works: we take your award, bring it to life through digital wizardry, and create a short, captivating video perfect for social media. It's a teaser designed to get your audience buzzing with excitement before your event even happens. It can even increase your ticket sales!

How do we know? Well, studies show that video is one of the most effective forms of marketing. When potential participants see the craftsmanship, the attention to detail, and the sheer beauty of your custom-designed awards in action, they won't just be watching – they'll be getting hooked. Your viewers will finish the video intrigued by your event and motivated to sign up.

Let's take a look at a real-life example. Here's the medal reveal video we made for the Melbourne Marathon last year. The video has over 56,100 views on Instagram. At the time, our partner said it held the record for Melbourne Marathon's most liked and shared Instagram post.

• Deliver high-resolution pictures (pre-event)

Why wait for the event to happen to flaunt your new awards? We at Badges And Medals understand that your team might not always have the time or the equipment to showcase your awards before the big day. That's where our free professional-grade picture service comes in.

We can provide you with several high-resolution photographs of your awards against a sophisticated black backdrop, like the example below. It's a great way to create a buzz on social media. The pictures show your followers the amount of attention you put into each award detail and make them excited to cross that finish line. Remember, a picture's worth a thousand words!

Take a look at this professional picture of Australian Oztag’s ‘City V Country Championships’ medal:

• Provide marketing materials on your medal’s sustainability (pre-event)

Nowadays, people want to support events that are not only exceptional but environmentally friendly. (And yes, we know that events want to meet these expectations, too!) 

Demonstrating your commitment to sustainability not only resonates with the values of your attendees but also encourages other events to leave a positive impact on the planet.

By signing on with Badges And Medals, you gain access to marketing materials that allow you to communicate how your medals align with your sustainability goals. The materials, which are tailor-made to suit your specific medal, can significantly enhance your brand’s trust and appeal.

How, you ask? By using these materials, you're not just showing your audience your medals; you're showing them you have a purpose. Studies show that people are four times more likely to trust and purchase from brands they think have a strong purpose, like being sustainable.

In other words, our marketing materials can increase ticket sales for your event!

Just take a look at one of Nike Melbourne Marathons' personal marketing pieces:

• Share your event on social media (post-event)

We understand the power of a robust online presence, and we're here to elevate your event to new heights. On the day of your event, we will step into the role of social media storytellers and broadcast your event to our engaged followers on our Instagram, Facebook and LinkedIn pages.

In doing so, you'll gain access to a community that shares a genuine appreciation for the excellence and achievements your event represents. This move not only amplifies your event's online visibility but also sparks increased engagement across your own social media channels.

Get your happily ever after!

As you've discovered, partnering with award suppliers doesn't have to follow the usual buy-and-bye storyline. Badges And Medals offer unique and tangible avenues to elevate your event's visibility, from fostering brand recognition to encouraging sign-ups.

By incorporating these personalised touches, you not only enhance the participant experience but also leave a memorable mark in the minds of attendees. As your marketing partner, we have a proven track record of elevating events by improving awareness and trust.

If you want to change your narrative, fill out our contact form today!