Ever wondered if you can buy a challenge coin, or if they’re reserved just for military heroes?
You're in the right place! At Badges And Medals, we specialise in making custom challenge coins and have made thousands of unique designs for a wide variety of clients.
In this article, we'll explore who can buy challenge coins and show examples of how they're used beyond the military. Our goal is to clear up any confusion and demonstrate just how versatile and accessible these coins can be. Whether you're organising an event, recognising a milestone, or simply want to create a unique keepsake, you'll soon discover why challenge coins are perfect for everyone.
Absolutely, civilians can buy challenge coins!
Although challenge coins have a long history with the military - dating back to ancient Rome, when soldiers were sometimes rewarded with minted coins - they have since become a hit in other circles. And there's no surprise why! Their big appeal lies in the fact that they're so customisable, meaning challenge coins can be tailored to suit any occasion - perfect for everyone in every industry!
Today, challenge coins can be designed, purchased and gifted by anyone, regardless of their background. They are widely recognised as symbols of achievement, camaraderie, and shared experiences.
Even though challenge coins have branched out into other areas, their biggest customer is still the military. This is because they create a deeper sense of camaraderie and respect among troops, reinforcing bonds crucial to military life.
These coins can commemorate anything from an entire branch, such as the Air Force, to a specific person or squadron. For example, the below coin was made for the CWO Fleet Command of the Royal Australian Navy.
Military challenge coins are often awarded during special occasions such as promotions, retirements, missions, or milestones in a career.
Veterans cherish these coins as reminders of their service or sacrifices. Families of service members also hold them dear for similar reasons. Like other military awards, the coins often become family heirlooms.
Schools and universities have also embraced challenge coins with open arms. They're considered the 'Goldilocks' of school awards because they are more valuable than a trophy but not as sporty as a medal. Challenge coins are often awarded to students for scoring good grades, participating in extra activities or to mark significant events, like high school graduations.
Challenge coins have made their mark in the sports world, becoming a popular way to recognise not only athletes but fans as well. In the sports world they’re often called ‘commemorative coins’.
Athletes are often given challenge coins after a significant sports game or event. Unlike medals, these coins are rarely awarded for participation - the athlete almost always has to reach the podium to earn one. This exclusivity makes them even more special - serving as a lasting reminder of the dedication and effort it took to reach the top. Sometimes, athletes receive a challenge coin when they hit milestones, like an anniversary with a team.
Several sports teams or organisations also give their fans challenge coins to thank them for their loyalty. For example, teams in the National Football League in the United States have been known to give out coins during fan appreciation days or to season ticket holders. Like all sports memorabilia, challenge coins are considered collectables by fans because they create a sense of pride for that fan's sports team.
Watch the video below to see an example of a sports challenge coin.
In the corporate world, challenge coins have become a popular way to market a business, celebrate milestones, or build team spirit. For example, Disney gives some security teams challenge coins to help deepen their friendships.
Challenge coins have also become a trendy way for businesses to recognise outstanding performance. They send a powerful message: this company truly values hard work. Studies show that when employees feel appreciated, job satisfaction and loyalty soar. So, challenge coins are a great way to boost morale.
Challenge coins are popular among first responders, such as firefighters and police officers.
They are generally awarded to recognise acts of heroism, mark significant achievements, or celebrate milestones. For instance, many fire brigades in Australia use challenge coins to commemorate the years since they opened.
These coins remind first responders that their sacrifices and hard work are appreciated, boosting morale and strengthening their bond as a team. A great example is when firefighters in New Zealand flew to Canada in 2023 to help tackle wildfires, they brought along challenge coins to swap with the local firefighters to foster camaraderie and show mutual respect.
Event challenge coins have become a fashionable way to commemorate special occasions and gatherings such as conferences, trade shows and weddings. These coins are a unique keepsake for the attendees.
For example, we at Badges And Medals had challenge coins made to commemorate a NAUMD Convention (below). Challenge coins can also be handed out by events as tokens of appreciation for speakers, organisers, or volunteers.
Challenge coins are used by clubs to identify and honour their members. Think of them like motorcycle club patches, only more discreet.
For example, people worldwide use Fernet-Branca challenge coins to show that they are bartenders. When a bartender visits another bar and shows a Fernet-Branca coin to a colleague behind the counter, they get a free shot of Fernet-Branca. If the colleague responds with their own coin, the two exchange a handshake to acknowledge their shared membership in the club.
Over time, these coins have become coveted collectables and status symbols. They represent a member’s dedication and connection to the club, making them highly valued and jealously guarded.
So, whether it’s a professional association, a hobby group, or a social club, challenge coins are a powerful way to foster a sense of unity and pride among members.
What do challenge coins cost?
So, there you have it!
Challenge coins aren’t just for the military - they can be used by anyone for any reason.
Whether you're part of a business, a school, or a community group, we at Badges And Medals have shown you that these coins can help you celebrate achievements and build camaraderie.
Now that you know who can buy them, dive into our in-depth blog post to learn more about the cost of custom challenge coins.